Brand kit
Climate Cooperative brand kit
Everything you need to represent us accurately: logos, colors, fonts, ready-to-use text and the rules that keep our claims verifiable. English is the authoritative version; a Dutch version is available at /nl/brand.
Logo
Use the horizontal logo wherever space allows. The stacked logo works for square placements. Keep clear space around the logo of at least the height of the tree emblem. Never stretch, recolor or add effects.
Video assets
Silent logo animations for video intros and outros. The outros include a scannable link to my.climate-cooperative.com.
Colors
Forest Green
#136842
Primary brand color. Headings, buttons and key accents.
Deep Forest
#00351D
Dark backgrounds and text on light surfaces.
Warm Sand
#F0E7D6
Warm section backgrounds.
Paper
#FCFAF4
Default page background.
Harvest Amber
#DEA143
Sparing accent. Never for large surfaces.
Fern
#5DA56E
Supporting green for charts and secondary accents.
Typography
Outfit
Headings and display text.
Figtree
Body text and interface.
Both fonts are free Google Fonts. Use Outfit for headings and Figtree for body text.
Boilerplate text
Use these texts verbatim when introducing us in articles, decks or partner communication.
Short
Climate Cooperative is a cooperative that restores farmland in Brazil. Members fund planting systems of five to seven trees and shrubs, each tied to a GPS location they can follow in a public register. A membership costs ten euros per month. Impact figures on this page are modeled projections.
Long
Climate Cooperative is a cooperative that restores farmland in Brazil. Members fund planting systems of five to seven trees and shrubs, each tied to a specific GPS-located plot in one of our two forest regions. The register is public, so anyone can see what members receive before joining. A membership costs ten euros per month and includes a one hundred percent tree back-up system. Long-term impact is modeled: an estimated 175 kg of CO2 per system per year, 12.5 m2 of restored land per tree, and around 50 kg of food per tree per year once trees mature. Membership is not an offset and not an investment. CO2 certificates are issued under the GCS standard and figures are verified by VerClimate in official UN certified validation and verification reports. For membership, the word is Assigned, never Planted: trees are assigned to a system when funding starts.
Tone of voice
- Write direct and factual. Short sentences beat long ones.
- No em dashes, no emojis, no hype words such as revolutionary or game-changing.
- Label every modeled figure as a modeled projection. Never present estimates as measured results.
- Use Assigned for trees linked to a system. Never use Planted for that step.
- Membership is never an offset, a donation with returns, or an investment.
- If a claim cannot be verified, leave it out.
Key facts
| Membership | EUR 10 per month |
| Per system | 1 geolocation, 5 to 7 trees and shrubs |
| CO2 per system per year | 175 kg (modeled projection) |
| Land per tree | 12.5 m2 (modeled projection) |
| Register | Public, anyone can view it |
| Certificates | Issued under the GCS standard |
Our domains
| https://my.climate-cooperative.com | Member portal and public register |
| https://sproutlyrwa.com | Core platform |
| https://climate-cooperative.com | Cooperative and impact |
| https://docs.sproutlyrwa.com | Technical documentation |
Contact
Questions about the brand or press requests: info@climate-cooperative.com. Your speaker for events is William ten Zijthoff, UNFCCC expert and CEO.